The star-studded list of ambassadors this year includes: CBBC presenters Sam and Mark; children's author Jacqueline Wilson; comedian and TV presenter Paul O'Grady; Waterstones Children's Laureate Cressida Cowell; comedian and author David Baddiel; TV adventurer Ben Fogle; former Blue Peter presenter and children's author Konnie Huq; performance poet Joseph Coelho and CBBC's Hacker T Dog reunited with Radio 1's Katie Thistleton.
They are joined by children's authors including Rob Biddulph, Philip Ardagh, Guy Bass, Steven Butler, Gareth P Jones, J M Joseph, Jennifer Killick and Silly Squad illustrator Laura Ellen Anderson, all of whom have books in the official Silly Squad book collection. Founder of The Shed School Ashley Bates, illustrator Johanna Basford OBE, actress and comedian Samantha Baines, author and game designer Gabrielle Kent, plus bestselling authors David McKee, Milly Johnson, Dorothy Koomson, Kit de Waal and Kate Clanchy MBE are also offering their support for the campaign.
See more at the Reading Agency website